PROMOTIONS THAT “POP”: Capitalizing on pop-culture trends to create promotions that will engage your fans and win you awards (or get you sued, fired, or both).In three 30-minute sessions, we'll be talking about the creative process and implementation that has gone into the development of some of the promotions in recent years that have incorporated pop-culture trends to garner national media attention -- "Baracklyn," "Jersey? Sure!," the Ike Davis upside-down bobblehead, etc. (Click here, here, here, or here if you need a refresher on the buzz that surrounded some of these nights.)
We'll talk a little bit about what made these nights successful, what we wish we did differently, how other teams can incorporate some of the more effective elements, how we come up with these groundbreaking, innovative, cutting-edge, some would say "genius" ideas (hint: usually by accident), how we make the promotions media-friendly to maximize exposure, and even unveil a few of the pop-culture related ideas we've had that we eventually decided were too over-the-top even for us! (Maybe I'll share here after the presentation.)
So if you're planning on attending the Winter Meetings (December 6-9), check us out. If you're not, we'll tell you all about it when we get back!