Wednesday, January 27, 2010

Jersey? Sure!

It had to happen.  A minor league team had to take advantage of the endless entertainment and comedy potential surrounding the hottest pop-culture phenomenon of the year.  And, of course, it had to be the Cyclones!

On Wednesday, July 21st, the Cyclones will host "Jersey? Sure!" Night, and poke fun at pay homage to the GTL lifestyle.  Ladies and gentlemen, we have our first entry for Promotion of the Year!

Here's the official press release:
Gym, Tan, Laundry…Cyclones

Brooklyn, NY – Yo, Brooklyn, we have a situation.

On Wednesday, July 21, the Brooklyn Cyclones will be hosting "Jersey? Sure!" Night – paying homage to a pop-culture phenomenon and giving away limited-edition collectible jerseys.  The high-quality mesh jersey will feature the Cyclones logo on the front and a picture of the team’s mascot, Sandy the Seagull, in a fist-pumping pose on the back, with the words “Jersey? Sure!” at the top.  The first 2,500 fans in attendance on July 21st will receive a jersey.
In addition, the Cyclones are offering a try-out to a popular MTV star.  WFAN’s Boomer & Carton recently discovered that prior to his newfound celebrity, in an effort to “impress the ladies,” Jersey Shore’s Mike (“The Situation”) Sorrentino falsely told people that he was a back-up third baseman for the Brooklyn Cyclones.  The Cyclones are now inviting The Situation to make his dreams come true by taking batting practice and ground ball drills with the team.

“We thought this would be a fun way for us to incorporate one of the hottest trends of the year into our already-unique entertainment,” said Cyclones General Manager Steve Cohen (who also goes by the nicknames "Stevie Sweetheart,"  "DJ Stevie C," "Co-Co," and "The Perspiration").  “We still think the Coney Island shore is the best in the Tri-State area, but we’re willing to give Jersey its due…at least for one night.”
In addition to the jersey giveaway and The Situation’s try-out, the Cyclones’ “Jersey? Sure!” Night will feature:
  • Dugout Dance Battles – Contestants will “battle” to techno beats on top of the dugouts between innings for a chance to win prizes (and fame).
  • GTL Giveaways – In honor of the GTL lifestyle ("gym, tan, laundry") the Cyclones have partnered with a local gym, tanning salon, and laundromat and will be giving away GTL gift certificates throughout the night
  • Baseball Blowouts – A special station on the ballpark’s concourse level will allow fans to have their hair styled like a good fastball – high and hard.  Stylists from a local salon will be on hand to give the hair-raising transformations a professional touch.
We're working on the jersey design now (think "Affliction" meets giant seagull), as well as some other fun details that we'll share once they become official.  Steve is already sweating the small stuff (hey, they don't call him The Perspiration for nothing) but this should be a fun, good-natured, tongue-in-cheek night that draws a big crowd and some media spotlight.  We're all looking forward to it, and we hope you are, too!

-- Dave

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